Year
2026
Focus
CAMPAIGN
MAKHANA
4700BC’s Makhana was bigger than the category standard. We turned that product truth into a provocative launch platform — SIZE MATTERS — building an unapologetically bold visual world around flavour, crunch and jumbo-sized snacking.
( 01 )
( 02 )
( 03 )
( 04 )
A functional USP became a distinctive campaign language. SIZE MATTERS stretched across launch, flavour, consumption and range communication — giving 4700BC Makhana a louder, more playful entry into a traditionally health-led category.
